Why Advertise in Magazines?
Top Ten Reasons
√ Magazine advertising is valuable content.
Yankelovich and Experian Simmons report consumers are more likely to have a positive attitude toward advertising in magazines compared to other media.
√ Magazines supply credibility.
Multiple sources show consumers trust ads in magazines.
√ Magazine audiences are growing and young adults read heavily.
The number of magazine readers has grown more than four percent over the past five years. In fact, 93 percent of adults overall and 96 percent of adults under age 35 read magazines.
√ Magazine audiences are expanding across platforms. The number of magazine websites and mobile apps is increasing, e-readers are projected to grow rapidly—and consumers want to see magazine content on them.
√ Magazine advertising gets consumers to act. Two separate sources show more than half of all readers (56 percent) act on magazine ads. And, action-taking has increased +10 percent in the last five years.
√ Magazines improve advertising ROI. Based on analyses of client-commissioned cross-media accountability studies, two separate sources found that magazines most consistently generate a favorable cost-per-impact throughout the purchase funnel. Magazines are the most consistent performer in the purchase funnel with particular strength in the key stages of brand favorability and purchase intent.
√ Magazines build buzz. Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories. Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.
√ Magazines spur web traffic and search. BIGresearch prove magazines lead other media in influencing consumers to start a search for merchandise online, ranking at or near the top by gender as well as across all age groups. In addition, magazine ads boost web traffic and magazine readers are more likely than non-readers to buy online.
√ Magazines prompt mobile action-taking. Magazine readers are most likely to use a text message to respond to an ad and redeem a mobile coupon versus other media. Plus, magazines rank high in generating other mobile action.
√ Magazine audiences accumulate faster than you think:More than three-quarters of readers read their copy within the first three days. The average monthly magazine accumulates approximately 60 percent of its audience within a month’s time, and the average weekly magazine accumulates nearly 80 percent of its audience in two weeks.
People trust magazine advertising, not only that, they expect and look forward to the advertisements in magazines. If you advertise in magazines you build customer recognition and customer credibility.
“Dawn has a lot of really great ideas that have helped me expand my business. Her online magazine is interesting and fresh and has given me some very good business exposure. Dawn started this magazine from the ground up. I am very impressed with her determination. She’s a smart and talented woman. Last year I needed a billboard campaign, so I called Dawn. She set up a photo shoot at my business, came up with a theme and had my billboard up in 2 weeks. We use this theme on all of our advertising.”
~Vicky Young, Yuba City Jewelers